Someone told me that building a product is a lot like gambling. You gather evidence to support your decisions but don’t know how a product will perform until people start to use it.
A team makes many important decisions when building a product. It’s common that members of the team will disagree on what those decisions should be.
As a user researcher, you need to expose these different opinions. This will help you:
An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey.
Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects.
Senior Product Manager at Marshmallow