Making Product Decisions in Bets

  • Gather hypotheses that you can prove or disprove
  • Gather research questions that can help you focus your research
  • Encourage debate within the team
  • Position user research as a method to settle disagreements within the team
  • Make decision-making transparent

Capture questions, reckons + confidence

  • Write down their questions on post-it notes (Question)
  • Write what they think the answers should be to their questions (Reckon)
  • Give a confidence score between 0–10 on their reckon (Confidence)

Note disagreements

Debate and agree on team confidence

Agree on methods to answer questions

Prioritise your questions

Keep updating your confidence level



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Niall O'Connor

Niall O'Connor

Senior Product Manager at Marshmallow